Ah-Beetz Pizza

Social Media Identity

Ah-Beetz New Haven Pizza had the food and the following, but their social media presence wasn't keeping pace with the rest of the brand. Brought on as a freelance creative, I developed a comprehensive social media design system from the ground up: a suite of post styles, a visual language that pulled from the existing brand, and a clear framework for how and when to use each format. The goal was to hand off something foolproof - a system the juniors on their team could run without sacrificing consistency or quality.